Autonomy for Media
Media organizations increase subscriptions and retain more viewers by delivering quality content in multiple formats. However, without the proper tools to tame the vast amount of information and provide a fully engaging experience to attract new subscribers and retain repeat users, an organization can lose its competitive edge very quickly.
Autonomy's meaning-based solution to challenges in the media industry integrates content through a single platform and uses powerful technology to form an automatic conceptual and contextual understanding of data. Autonomy's tools provide a personalized viewer experience, reduce the costs of manual labor and create opportunities to monetize all assets within an organization. Tools such as Directed Navigation, Automatic Hyperlinking and Automatic Query Guidance drive traffic between all brands, and leverage content and products for maximum exposure (increased clicks per visit, increased page views per visit, increased site stickiness, decreased labor costs).
Autonomy's tools, delivered on its completely scalable platform, provide the most dynamic solution for the media industry, delivering significant total returns on investment. Autonomy can make a tangible difference to the success of your media organization by:
Assisting Content Production
Autonomy accelerates newsroom workflow by automating labor-intensive processes such as generating metadata and categorizing content. Autonomy's Implicit Query capability alerts journalists to relevant stories automatically, based on a user's prior search experience and any other interaction with the system. Autonomy helps journalists expedite research across a wealth of editorial resources across the newsroom in formats as diverse as email, audio recordings from telephone interviews, word processing documents, and editorial archives on video.
Driving Traffic Acquisition
Autonomy's unique functions such as Automatic Hyperlinking, Directed Navigation and Automatic Query Guidance were developed to help media companies drive traffic to premium subscription content. With these technologies, media companies can monetize any or all of their existing assets by navigating casual viewers to related sites that offer products or subscriptions. Legacy searches would fall short of providing your browsers with such a customized user experience as they base their recommendations on the basis of what is popular among users in general rather than focusing on each and every browser individually.
Increasing Advertising Revenue
While advertising revenue has traditionally been solely a function of traffic or readership, Autonomy allows media companies to add value for advertisers by offering highly-targeted advertising based on implicit profiling of users. Implicit profiles can be generated not only through analyzing what users search for or view, but also, in the world of web 2.0, how a user interacts with information.
Improving User Experience
Autonomy provides your viewers with an unprecedented degree of customization thus significantly enhancing user experience in an age of information overload. Users gather the content they need in an efficient and hassle-free manner. Autonomy Personal Agents can be set up to deliver highly-targeted content on a wide range of topics, while Autonomy's unrivalled compatibility enables information to be made available using a multitude of new delivery methods.
Unrivalled Multimedia Processing
Autonomy derives meaning from rich media assets and makes audio and video files as easy to store, search, retrieve, navigate and distribute as text. Autonomy's advanced rich media management capabilities help companies accelerate internal research, attract and retain audiences, minimize meta-tagging costs and generate additional advertising revenue.
