Autonomy for eCommerce
eCommerce is a lucrative business for the forward-thinking online vendor. Competition is fierce, web shoppers enjoy enviable technological skills and low patience levels, preferences shift constantly and product ranges need to respond to the challenge. When e-tailers are hard pressured to exceed these already high expectations to keep their competitive edge, Autonomy comes to the rescue.
Our award-winning technology can help you achieve efficient and accurate product discovery, high performance, improved management of cross-promotion and up-selling, increased average size of online transactions, and higher retention rates. As customers locate the products they're looking for almost instantaneously, Autonomy suggests relevant accessories and complementary products, or alternatives if the desired item is out of stock. Web shoppers are guided to products they didn't know they wanted based on their explicit and implicit profiles, together with special offers, thus boosting cross-promotion and up-selling. Simultaneously, online vendors are alerted to newly emerging trends in buyers' behaviour thus providing them with the opportunity to react to demand in real-time, as soon as preferences change. Finally, Sentiment Analysis enables e-tailers to monitor that the highest standards of customer service are observed.
Turn Browsers into Buyers
Directed Parametric Navigation
eCommerce websites consistently face the challenge of successfully integrating structured data such as size, colour and manufacturer with unstructured content such as product descriptions. Harnessing the value of this rich information stored in disparate databases does not have to be an ongoing challenge. Autonomy's customized interface derives meaning from structured and unstructured sources and allows buyers to find products quickly and easily by filtering information from a series of drop-down options that guide them to the product of their choice.
Automatic Query Guidance
One of the biggest challenges in online retail has traditionally been that keyword searches bring back too many results that require human intervention before they can be successfully grouped into categories. Automatic Query Guidance (AQG) dynamically clusters results into relevant product groups. Buyers can then select their preferred category and AQG will automatically suggest further products through the clustering of complementary items as customers refine their navigation. Autonomy's AQG is unique, because the guidance suggestions are created automatically and in-real time based on a user's special interests. Unlike other approaches, AQG does not rely on intensive and subjective manual tagging. Your customers are guided to the products that are most likely to grab their attention and convert them from browsers into buyers i.e. the most relevant products available.
Increase Average Order Size
Automatic Hyperlinking
Hyperlinking facilitates impulse buying by guiding online customers to related products they didn't know they wanted. Owing to its unique capability of conceptual search, Autonomy derives meaning from information and identifies linkages between disparate pieces of information that are not immediately obvious. Hyperlinks are generated in real-time, as a client browses through the product range. In addition to promoting cross and up-selling, Automatic Hyperlinking reduces the costs of maintaining detailed product information as well as the time to find a desired product.
Implicit and Explicit Profiling
Another approach Autonomy employs to gauge customer's preferences is through profiling their interests based on their explicit and implicit search history. Through the content of their web queries, their purchases, their product reviews or any other interaction with the website, Autonomy automatically creates customized profiles of online shoppers. Additionally, users can create ‘agents' listing their interests which are automatically updated and alert clients to the newest relevant products as soon as they appear. As suggestions are based on relevance and a user's individual preferences rather than ranking or reviews, they are highly targeted and more likely to result in a purchase.
Adopt a Proactive Approach to Supply and Customer Care
Automatic Clustering
Autonomy's unique Automatic Clustering (AC) functionality allows online vendors unprecedented visibility into web shoppers' dynamically changing preferences. AC draws a real-time map of online transactions revealing the most sought-after products, the least desired items, the ones that are slowly gaining popularity, and the ones customers have remained loyal to regardless of newer, trendier alternatives. Marketing teams, manufacturers and distributors can adopt a proactive rather than reactive approach in a highly competitive environment.
Sentiment Analysis
Autonomy's unique technology allows advanced categorization based upon degrees of sentiment and tonality. Sentiment Analysis can be performed on customers' blogs, comments and online reviews to ensure a high level of customer service. In addition to alerting online vendors to faulty products or alarming trends, Sentiment Analysis can serve as an excellent enterprise monitoring tool guaranteeing that customer care rules are meticulously observed by staff.
eCommerce Case Studies
